Texas A&M University (TAMU) COMM 323 Strategic Communication Exam 1 Practice

These questions are part of the practice quiz. Start practicing

• During the anti-Tarbell campaign, which tactic involved disseminating pamphlets to educators and community leaders?
• Which pillar is defined as doing good?
• Which statement best reflects the PR takeaway about focus from the material?
• Which figure helped make women smoking in public more acceptable?
• Which muckraker covered municipal politics?
• What is the role of templates in a crisis communications playbook?
• In an egoist approach, what should public relations prioritize?
• How does creativity interact with strategic objectives in campaigns, and how can organizations foster creative yet effective campaigns?
• Transparency has degrees; which statement best reflects this view?
• Which factor determines the SCCT crisis strategy?
• What did Edward Bernays emphasize as essential for public relations?
• Who was the leader of the Committee on Public Information during World War I?
• Which statement best describes the difference between in-depth interviews and focus groups in PR research?
• Which statement correctly distinguishes audience segmentation and targeting, with a campus example?
• Which figure epitomizes publicity and master of promotion, known for sensational publicity for his circus?
• Which research method is an example of qualitative research used to explore attitudes on campus?
• What is content governance and why is it important in multi-channel communication programs?
• What were Muckrakers?
• The Jungle is about?
• Which item is NOT typically included in a university media kit?
• Which statement is identified as an ethical issue in public relations (PR)?
• Which individual is associated with the electric chair demonstration to promote DC?
• Who became the first public relations counsel in 1906?
• Which of the following is NOT a characteristic of the Diffusion of Innovations adopter categories?
• Which statement aligns with the view that transparency has degrees?
• What is the first step in building a targeted media list?
• What is the definition of a Pseudo Event?
• The History of the Standard Oil Company is considered a landmark in which field?
• In SCCT, which option is not a typical crisis response strategy?
• Transparency as a process includes which idea?
• Which component of a creative brief is defined as the statements that support claims about the product or campaign?
• The Jungle Response?
• Which statement best distinguishes attribution from correlation in evaluating PR outcomes, and why is attribution important?
• Which criterion involves corroboration from multiple sources when assessing source credibility?
• Which set correctly matches four commonly reported metrics with their categories (reach, engagement, or conversion)?
• What is a key benefit of building a targeted media list for campus communications?
• Which items are essential in a crisis communications playbook?
• Which statement best defines goals, objectives, strategies, and tactics in a PR plan, with an example for each?
• Which statement best describes why clarity matters in strategic communications?
• Which statement about resource and power influence in the transparency process is most accurate?
• E. H. Heinrichs is associated with which historical context?
• What is reputation management?
• Which option is NOT listed as a view of transparency?
• Which pillar means do no harm?
• Which of the following is NOT listed as a source of ethics?
• Which pillar requires telling the truth?
• What role does storytelling play in strategic communication, and what elements constitute a strong narrative?
• Which tools are commonly used to monitor reputation?
• Who were the Progressives?
• In a PR research project, which statement best distinguishes a research question from a hypothesis, with an example?
• Which items are included in a university media kit and why is it useful for journalists?
• Ivy Lee's Declaration of Principles states that PR is about Public Opinion and what else?
• In the Battle of Currents, which system did Tesla advocate that ultimately prevailed?
• The Jungle was widely disseminated how?
• How can consistency be maintained across channels in a multi-channel storytelling arc?
• Define tone of voice and how to maintain it across different channels?
• What is a typical limitation of focus groups?
• What is a content calendar and why is it essential for multi-channel campaigns?
• Which term describes a published false statement that damages a person's reputation?
• Who led the anti-Tarbell campaign in response to McClure's Magazine's coverage?
• What is the role of escalation paths in a crisis communications playbook?
• What is a creative brief and what are its core components?
• Which pillar focuses on confidentiality and privacy?
• In defamation law, a public figure plaintiff must prove actual malice; which option describes that requirement?
• Who decides what information is necessary and sufficient from management?
• Why is consistency in messaging critical for reputation management?
• The Hegelian dialectic is described as what?
• Defenses against defamation charges include Truth and Opinion; which of the following is NOT a defense?
• Which statement best defines reach in campaign metrics?
• What is the purpose of stratified sampling within a campus survey?
• Which statement best reflects the relationship between ethics and law?
• A call to action in a communication campaign is best described as?
• Public relations is best described as which of the following?
• Which statement differentiates audience insight from personas?
• Which statement correctly identifies a limitation of earned media value evaluation?
• The Arthur Page Society is named after which PR figure?
• Which topic is primarily associated with Ida Tarbell's investigative work?
• How should messages be structured according to the AIDA model to move audiences toward action?
• Which area is emphasized as a legal concern in transparency discussions?
• How does a mission statement influence strategic communications planning?
• In the Battle of Currents, which current did Tesla advocate?
• Which statement describes transparency as a view?
• Which set of groups is identified as potential activists?
• What was the purpose of the 4 Minute Men during WWI public information campaigns?
• What is Situational Crisis Communication Theory (SCCT) and which factors determine which response strategy to use?
• In diffusion of innovations, which adopter category is characterized by valuing practicality and requiring evidence before adopting?
• According to Uses and Gratifications theory, which statement best describes its view of audience behavior?
• Distinguish a press release from a pitch email; what makes each effective in journalist outreach?
• What event is described by the term 'Westinghoused'?
• What was the name of the U.S. government organization created to persuade citizens to support World War I?
• Which ethical framework emphasizes maintaining connections and nurturing the web of relationships in PR practice?
• Which of the following is one of the four Robber Barons?
• What is participatory communication?
• Which publication began with a single article on Standard Oil and later expanded into a 19-part series titled The History of the Standard Oil Company?
• Provide best practices for crafting a compelling press release headline and lead.
• Which reforms were enacted in response to Jungle?
• Which of the following individuals is associated with creating the first PR department?
• Which are the three essential elements of a clear, persuasive message, and why does clarity matter?
• Which statement is listed as an ethical issue in PR?
• Which journalist is correctly paired with their focus?
• Which ethical perspective emphasizes considering the consequences or outcomes of an action to determine its ethical merit?
• What do margin of error and confidence level determine in survey sampling?
• Which statement accurately distinguishes libel from slander?
• How does social listening support crisis prevention and early issue detection?
• What are defenses against defamation charges?
• Transparency as a process can deter illegal and unethical behavior.
• In the context of stakeholder disclosure, which statement is accurate?
• Which of the following is an ethical consideration for social media during politically sensitive campaigns?
• What is the purpose of a multi-channel storytelling arc?
• What is PR literacy?
• What is Uses and Gratifications theory and how does it guide audience research in strategic communications?
• Which ethical perspective emphasizes maximizing overall good and outcomes?
• In diffusion of innovations, which adopter category is typically the earliest to adopt after innovators?
• Which ethical theory emphasizes following general rules of conduct that maximize universal utility and is associated with John Stuart Mill?
• The History of the Standard Oil Company expanded into how many installments?
• Which ethical approach would prioritize what is best for the organization?
• To ensure generalizability in a campus survey, which sampling approach is appropriate?
• Define framing and contrast loss framing vs gain framing; provide a campus health example relevant to health behavior.
• What is a defining feature of front individuals?
• Which best describes Robber Barons?
• Which muckraker is Ida Tarbell: Oil?
• Compare quantitative and qualitative research methods; give campus PR examples for each.
• Who created the first PR department?
• In the context of transparency and power, which statement is most accurate?
• What do feedback loops primarily do in iterative program design?
• Which statement about earned media value and its limitations is true?
• How is PR commonly viewed by the media?
• What is the relationship between ethics and law in strategic communication, and which two professional ethical codes are often cited?
• Approximately how many cities did the 4 Minute Men reach with their addresses?
• What approach did Progressives use to address social issues?
• Compare stand-alone PR campaigns with Integrated Marketing Communications (IMC) campaigns.
• Which ethical perspective focuses on relationships and caring?
• Which of the following is NOT one of the five pillars?
• What is a media advisory?
• What is the synthesis in the Hegelian approach to transparency?
• What is a defining feature of front groups?
• Which is NOT a step in constructing a measurement plan that links activities to outcomes?
• Which description reflects the traditional definition of public relations?
• What issues were raised in meat packing?
• Which description best captures the WWI focus of the Committee on Public Information messaging?
• What does attribution modeling track?
• The 4 Minute Men reportedly reached about how many Americans in total?
• In World War II, what lesson did public relations take regarding communication channels?
• NOT part of building and maintaining a targeted media list?
• Who was the AT&T president who saw the value of PR and pursued it?
• Who is recognized as the first PR educator?
• Which industry did Upton Sinclair expose in The Jungle?
• Which of the following are examples of public figures?
• What are the stages of the AIDA model?
• Which best summarizes the four stages of the RACE planning model and the primary objective of each stage?
• Control and power in transparency discussions rest largely with which actor?
• Which is one of the five questions used to assess PR literacy?
• Who is regarded as the Father of Modern Public Relations?
• Who is credited with rebuilding Ford's reputation in the 1940s?
• Explain the differences among owned, earned, and paid media; give a university communications example of each.
• Transparency as respect is defined as ...
• Which of the following sets represents the channels used by PR during World War II?
• What were two worries for Progressives?
• Which statement best distinguishes strategy from tactics in campus PR?
• In the Hegelian dialectic approach to corporate transparency, which element corresponds to the pressure from stakeholders for more information?
• In the RACE planning model, which stage focuses on implementing messages and monitoring audience response?
• How is Ida Tarbell's reporting commonly described?
• Which statement best defines PR?
• Which of the following is a component of defamation conditions that is a required element?
• In metrics, what most accurately defines conversion?
• Which statement is identified as an ethical issue in PR?
• In the Green Ball 1934 campaign, what change was used to influence consumer behavior?
• Explain stakeholder analysis and describe the Power-Interest grid used for prioritizing engagements.
• Describe Diffusion of Innovations adopter categories and provide an example message for each category.
• Which term refers to the action of making false spoken statements damaging to a person's reputation?
• Compare central and peripheral routes in the Elaboration Likelihood Model and indicate when each is most effective.
• What differentiates a press release from a media advisory in a campus context?
• Which PR practitioner is noted for championing women’s participation in PR and political campaigns?
• Which early PR practitioner is associated with launching organized public relations campaigns by prioritizing planned communication?
• Which of the following is an example of a tactic in campus PR?
• What is the primary purpose of a crisis communications playbook?
• Which professional is associated with Mobile Oil and known for innovative PR ideas?
• Which area defines who is responsible for social media actions within a university policy?
• The History of the Standard Oil Company was hailed as a landmark in which field, and in 1999 was listed as number five among the top 100 works of 20th-century American journalism?
• Which pillar focuses on fairness and social responsibility?